While AI is dedicated to enhancing user satisfaction, it is crucial to find a harmonious balance between consumer benefits and the discount transparency objectives of brands. The personalized recommendations and tailored assistance provided by AI have the potential to transform the shopping experience significantly. As AI technology continues to prioritize customer satisfaction, it should carefully align discount disclosures with the strategic aims of brands. The integration of AI in e-commerce has greatly improved the overall shopping journey, offering personalized recommendations, streamlined transactions, secure payment options, and prompt issue resolution, although concerns regarding privacy and discount negotiations may emerge. AI in e-commerce aims to enhance user satisfaction through personalized recommendations and tailored assistance. To maintain a balance, discount disclosures must align with brand objectives. The integration of AI technology has transformed the shopping experience significantly. E-commerce AI prioritizes customer satisfaction while improving the overall shopping journey. Privacy concerns and discount negotiation limitations can be potential drawbacks despite the benefits AI chatbots offer.